AHDB’s ‘We get balanced’ Campaign records positive results

The results of this latest generic campaign after the first three months are very encouraging with clear evidence consumers are viewing the campaign and supporting the balanced diet message.

The total spend on the campaign in January and February was £1.5 million (partly funded by dairy) and aimed to emphasise the role dairy and red meat play on a healthy balanced diet.

During a seven week period the message was recorded 80 million times on social media reaching 10 million consumers.