29ppl Fixed Price deal option for Muller Directs
Posted on: 28/05/21
Mullers initial 3 year Fixed Price option has run its course at the 28ppl as offered in June 2018 which was a Lidl triggered offering.
From the 1st July 2021 the successor Lidl / Muller Direct offering is a 29ppl for up to 50% of individual farmers milk supply subject to a minimum monthly commitment of at least 120,000 litres. The deal is a fixed price for 3 years in multiples of 10,000 litres.
Given the Muller standard litre price is also 29ppl from 1st July it will be interesting to see whether the 3 year offering is fully subscribed. Had it been 30ppl plus its likely the uptake would have been very high where as at the previous price of 28ppl very limited if any uptake. At 29ppl – well lets see. For sure its another useful tool for farmers to use to reduce exposure to volatility.
Note the offer is not available to Muller farmers on an aligned contract.