3ppl milk price increase for Muller Direct Suppliers – from 1st January
Posted on: 03/12/21
The Muller commercial team have been quietly beavering away in recent weeks and having announced a 2ppl 1st January increase on 18th November have today increased that to 3ppl to put them back in the mix. For sure most MD farmers will likely agree Muller have responded to the surge in costs and are now delivering for their 500 or so Muller direct farmers.
Coupled with the extra 4ppl from Lidl on the fixed price contract it probably confirms Muller are pushing as hard as anyone for increases.
The 3ppl increase takes Muller direct farmers liquid standard litre price to 33ppl.
The focus is now a handful of second tier liquid and cheese processors some of whom are clearly struggling to push through increases leaving their farmers well short of the main pack. Will they all survive and will those who do survive retain suppliers and continuity of supplies??