Morrison’s are the latest retailer to sign up to Arla 360

Morrison’s are the second retailer to sign up to the Arla 360 farm standards scheme and follow Aldi who were first past the post.  The Arla 360 standard is a scheme whereby one standard has been set by the farmer members/processor as opposed to various retailers setting multiple standards for farmers and retailers to abide by.

Approximately 200 Arla farmers are aligned to Morrison’s and set to benefit.  All will be paid a “top secret” supplement in return they will have six months to deliver the standards and comply in six distinct areas. The rumour is that the payment is around 1ppl which will certainly inject multi millions into farmers pockets.

Anyone who opts out or fails to meet the standard will be replaced with another Arla member.

Morrison’s are the first retailer to sign up to the Arla UK 360 standards across the complete range of Arla milk supply.

They currently have their own group and clearly having signed up view this as a longer term commitment to both Arla and their aligned farmers.