40ppl liquid standard litre price for Freshways suppliers – from 1st May

Freshways are the first GB processor to declare a 40p standard litre price other than M&S and its aligned group.  The big question is will 40p encourage producers to push on and increase production.  The industry problem is that costs are escalating much quicker than the market can respond to and cash flow is tighter than ever before let alone the problem of finding good staff to work on progressive dairy units.