Freshways 2ppl plus price cut to a 24.4ppl base price- from 1st September
Posted on: 02/08/19
Freshways has stunned its supplies, yet again, this time hitting them hard with an eye watering drop from 1st September.
The Freshways base price is 24.4ppl and results in a liquid standard litre price of 25ppl down 2.06ppl.
Numerous reasons are given in a letter to producers as to why this cut is necessary including special offers from competitor processors.
The one statement which has had several Freshways producers rolling their eyes and gnashing their teeth is the one from Bali Nijjar in the letter which reads.
“I am confident we will continue to be at the top end of milk purchaser over the long term…”
Given Freshways will almost certainly have the lowest or one of the lowest liquid prices paid in September and be more than 4ppl a drift of the top quartile there is little wonder several producers have read this as Bali Spin.
Freshways are certainly no where near kites Champion league and which ever league they are in on 1st September almost certainly see Freshways in the relegation zone.