1.59ppl milk price increase for Arla Directs is disappointing. Is it influenced?
Posted on: 30/06/22
Arla directs who are predominantly Tesco and Sainsburys aligned producers, will be paid an additional 1.59ppl from August 1st taking their liquid standard litre price to 45.03ppl.
The 43.44ppl for Arla directs for July is 2.5ppl off the pace and for sure 45.03ppl for August will be lacking.
One theory put to Ian by one retailer insider is that Tesco and Sainsburys could be applying pressure and by default influencing Arlas direct prices to ensure they remain below the aligned price to discourage Arla directs from jumping ship.