Sainsburys farmers are once again the poor relations

Posted on: 08/09/22

It beggars belief how the Sainsburys PR team manage to hit a bulls eye with such regularity and accuracy when it comes to basically p-ss-ng its aligned farmers off.

This time they have announced that their cost of production model has jumped by almost 2ppl from 42.48ppl to 44.27ppl yet they are holding the farmgate price at 47ppl for October.

Sainsbury's farmers have been very quick to hit their keyboards and contact Ian with the majority of their comments unprintable and extremely uncomplimentary.

 

Ian is puzzled as to why Sainsburys farmers are so surprised that the COP has increased, Muller, Sainsburys and other have increased to 48ppl but Sainsburys have stood firm at 47ppl.

It’s par for the course with them and the venom expressed in the emails sent to Ian should be directed at the farmer representatives.