The Lidl fixed price contract benefits from another voluntary price uplift

The 3 year Lidl Muller Direct fixed price deal at 29ppl which started on 1^st July 2021 has received its 4^th surprise boost from the retailer with an extra 2ppl taking producers liquid standard litre price to 48ppl from 1^st November.

Total increase from Lidl is now a tasty 19ppl on top of the original 29ppl deal for up to 50% of producers output.  It’s a move for which Lidl and Muller should be congratulated.

So, Lidl is paying 48p on what is a 3 year fixed price deal at 29ppl yet Sainsburys aligned stubbornly remain at 47ppl as are a few others.