Don’t shoot the messenger it’s a wake up call.

Back on the 12^th August this bulletin stated:

In short, its 12 o’clock for many dairy farmers and pointing their prayer mats towards Leeds and Denmark praying these prices hold as well as not trying to ramp up production is their best game plan.

This was reference 1^st September 48 to 50p declared price rises and 3 months later its proving to be the case!  Your prayers were answered but don’t rule out Arla could be a front runner in price reductions however the smart money must surely be on Arla holding until at least 1^st January.

Production increases and a drop in demand due to higher prices has resulted in irreversible damage to dairy prices.