Sainsbury’s only have one realistic option

The move by M&S to do the honourable thing and pay its dairy farmers in full piles even more pressure on Sainsbury’s whose reputation is certainly that it has skin like a rhinoceros. To date Sainsbury’s has shown no inclination to the numerous criticisms and attacks it is experiencing in connection with the outstanding milk money due to its SDDG Tomlinson’s farmers.

If Sainsbury’s want to maintain a good reputation, goodwill and relationships with their supplying farmers, as M&S have, they only have one option and they would be wise to declare it very soon. Otherwise its set to be a long drawn out costly process.