Medina and Freshways will no longer be called M & F Dairies

Inside sources have confirmed that the Freshways takeover/merger with Medina will no longer be named M & F Dairies as reported on 5th of November. The full nickname for M & F Dairies as suggested by a couple of middle ground customers will therefore no longer be the source of amusement. 

In a recent article Kevin White of the Grocer points to almost a branding merger between the two processors with all address references to Freshways Acton HQ. In addition, Kevin’s article points to a carve up of the two distribution networks indicating a very close working relationship.

Some of the quotes in The Grocer’s article are likely to raise eyebrows within the Competition and Markets Authority (CMA) who it is claimed have been asked to take an interest in the merger/takeover especially with reference to its market share in the South-East.