Muller Farmers requested to immediately reduce milk supply by 3%

In a letter today to all its producers including retailer aligned, Muller Direct and Muller Organic the firm has requested each farmer reduces deliveries with immediate effect by a minimum of 3% and this to continue until the end of May 2020.

The letter states that this means every farmer reducing daily deliveries by a minimum 3% based on a seven-day average.

This is Muller’s approach to balancing its milk intake and force farmers to take individual action. It will not take long for Muller to establish whether all farmers are playing their part and if not, what further action the company will need to take. 

This will be an interesting challenge, if only a few farmers fail to play their part and whether Muller take targeted action to the offending farmers to bring them into line or step up the requirement to cut production on a collective basis thereby effecting all farmers.