£1 million milk promotion is launched
Posted on: 07/05/20
AHDB Dairy UK and Government have joined forces and launched a 12 week milk marketing iniative to boost milk consumption and sales of dairy to UK consumers.
Its funded by AHDB, Dairy UK, DEFRA, Scottish Government, Welsh Government and the Northern Ireland Executive.
The promotion starts next week and the contributions are £500,000 from the four governments, £300,000 from Dairy UK’s processor members and £200,000 from farmer levy board AHDB. It will include TV advertising and looks very promising and fingers crossed it boosts sales and is backed and fully supported by all farmers and retailers.