What message does Ian think Muller are sending to the Industry

Muller were unavailable for coment today but Ian thinks their message is very simple.

“We can’t make money in the UK liquid market having invested a shed load of money. The NFU’s are insisting farmers share the risks and rewards with milk processors. Consequently we have cut the farmer milk price to share the risks and lack of rewards with our farmer suppliers just as the NFU’s are insisting.”

So Muller could now be fully on board with the NFU’s and their contract reform demands.